How Jeans Conquered the World of Fashion

Whether you like a low boot cut or a , everyone has a preference when it comes to denim. The denim jean has man a Superdry jeans skinny cut aged to capture the imaginations of people across the globe, and has become a worldwide fashion phenomenon. And it has achieved this great feat in a remarkably short period of time.

So how has the humble jean come to conquer the world and become one of the most worn items of clothing in modern society? Here we take you through a quick history of the rise and rise of denim jeans.

Originally known as genes – as they originated in the Italian town of Genoa – jeans became popular amongst sailors in the area and were a particular favourite of employees in the French navy. However, their popularity really took off when an immigrant by the name of Levi Strauss began to manufacture jeans for American workers during the years of the Californian gold rush.

Denim jeans proved to be incredibly hard wearing and comfortable – perfect for the harsh, tough conditions of life on the new frontier of America. They also proved cheap to manufacture, and became incredibly popular amongst the American working class – perfectly adaptable to any manual labour.

Jeans really caught the public’s imagination in the 1940’s and 50’s when influential film stars began to wear them on the big screen. John Wayne and Clint Eastwood elevated denim jeans to international fame when they wore them in the incredibly popular Westerns of the era.

Real variety in the range of cuts, dyes and styles emerged in the 60’s as jeans became a staple fashion item of the era – symbolic of the counterculture that revolutionised the politics, culture and art of the times. This appeared to be the turning point for jeans, as they became items for everyday wear, rather than simply the preferred trousers of the working class.


SUPERDRY JEANS SKINNY CUT


SUPERDRY JEANS SKINNY CUT

Today, jeans have spread to every corner of the globe, and are worn by an extraordinary range of people from all walks of life. From humble beginnings, jeans have become an item of clothing worn by anyone wanting an easy-fitting, comfortable and durable trouser. The styles and designs may have expanded to include an incredibly diverse variety of trousers, but the ethos and practicality of jeans has always remained.